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Apple Store / BFlex
Integrated Payment Option
Barclaycard BFlex was a short term loan, payment option, available within the Apple Store's checkout that allowed customers to spread the cost of their purchase over 3 to 18 months.
Work Performed
UX/UI Design
BFlex Payment Option
Once Apple customers made their selections and were ready to check out, they were offered BFlex as an option for payment.
BFlex's Payment Customization
When the customer selected BFlex as their desired payment method, they could choose how many payments they wanted to make with the customer payment slider.
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They would then get the amount of each monthly payment in slider below.
vs.
BFlex was created to become a viable competitor of the then-popular, Bill Me Later payment option offered by Pay Pal.
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